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master's thesis
USPOREDBA STAVOVA PREMA RAZLIČITIM SPORTSKIM ROBNIM MARKAMA
2019. urn:nbn:hr:117:970914
Blanuša, Nevena
University of Zagreb
Faculty of Kinesiology

Cite this document

Blanuša, N. (2019). USPOREDBA STAVOVA PREMA RAZLIČITIM SPORTSKIM ROBNIM MARKAMA (Master's thesis). Zagreb: University of Zagreb, Faculty of Kinesiology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:117:970914

Blanuša, Nevena. "USPOREDBA STAVOVA PREMA RAZLIČITIM SPORTSKIM ROBNIM MARKAMA." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2019. https://urn.nsk.hr/urn:nbn:hr:117:970914

Blanuša, Nevena. "USPOREDBA STAVOVA PREMA RAZLIČITIM SPORTSKIM ROBNIM MARKAMA." Master's thesis, University of Zagreb, Faculty of Kinesiology, 2019. https://urn.nsk.hr/urn:nbn:hr:117:970914

Blanuša, N. (2019). 'USPOREDBA STAVOVA PREMA RAZLIČITIM SPORTSKIM ROBNIM MARKAMA', Master's thesis, University of Zagreb, Faculty of Kinesiology, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:117:970914

Blanuša N. USPOREDBA STAVOVA PREMA RAZLIČITIM SPORTSKIM ROBNIM MARKAMA [Master's thesis]. Zagreb: University of Zagreb, Faculty of Kinesiology; 2019 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:117:970914

N. Blanuša, "USPOREDBA STAVOVA PREMA RAZLIČITIM SPORTSKIM ROBNIM MARKAMA", Master's thesis, University of Zagreb, Faculty of Kinesiology, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:117:970914

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Metadata
TitleUSPOREDBA STAVOVA PREMA RAZLIČITIM SPORTSKIM ROBNIM MARKAMA
Title (english)COMPARISON ATTITUDES TOWARDS DIFFERENT SPORTS BRANDS
AuthorNevena Blanuša
MentorKsenija Bosnar (mentor)
Committee memberKsenija Bosnar (predsjednik povjerenstva)
Committee memberSanela Škorić (član povjerenstva)
Committee memberSunčica Bartoluci (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Kinesiology
Zagreb
Defense date and country2019-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Kinesiology
Abstract
Veliĉina današnjeg trţišta dovela je do potrebe za istraţivanjem njegove heterogenosti. Stoga je glavni cilj ovog diplomskog rada bio usporedba stavova prema razliĉitim sportskim robnim markama. Istraţivanje se provelo na uzorku od 516 studenata (338 studenata i 178 studentica) Kineziološkog fakulteta. Ovo istraţivanje temelji se na spoznajnoj, osjećajnoj i bihevioralnoj komponenti stava odabranih marki. Analiza dobivenih rezultata ukazuje na preferencije potrošaĉa prilikom odabira i kupnje proizvoda sportskih robnih marki.
Abstract (english)
The size of today's market leaded to the need to explore its heterogeneity. Therefore, the main object of this work was to compare attitudes towards different sports brands. The study was conducted on a sample of 516 students (338 male and 178 female) of the Faculty of Kinesiology. This research is based on the cognitive, emotional and behavioral component of the attitude of the chosen brands. Analysis of the obtained results indicates consumer preferences when they choose and purchasing sports goods.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:117:970914
Study programmeTitle: Integrated undergraduate and graduate university study of kinesiology
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar / magistra kineziologije (magistar / magistra kineziologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-02 08:31:41