DEFINIRANJE POSLOVNOG ODNOSA IZMEĐU SPORTAŠA I MENADŽERA

master's thesis

• Title (english): DEFINING A PROFESSIONAL BUSINESS RELATIONSHIP BETWEEN ATHLETES AND MANAGERS
• Author: Iva Bokanović
• Mentor: Sanela Škorić (mentor)
• Committee member: Sanela Škorić (predsjednik povjerenstva)
• Committee member: Valentin Barišić (član povjerenstva)
• Committee member: Mato Bartoluci (član povjerenstva)
• Granter: University of Zagreb; Faculty of Kinesiology; Zagreb
• Defense date and country: 2019-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Kinesiology

Abstract

Glavni cilj ovog rada je analizirati poslovni odnos između sportaša i menadžera, odnosno, istaknuti sve one aspekte koje taj odnos obuhvaća, ali i napraviti analizu pravnog okvira ove tematike. Cilj rada jest dobiti detaljan uvid u funkcioniranje ove problematike, te postavljanje temelja za budući rad u sportskim organizacijama ili onima koje svoju djelatnost vezuju za sport. Također će se nastojati odgovoriti na istraživačko pitanje: ''Jesu li u Hrvatskoj ostvareni preduvjeti za ostvarivanje jasnog odnosa između sportaša i menadžera?''. U tom će se smislu usporediti hrvatski primjer sa uspješnim primjerima iz Europske unije kako bi se lakše odgovorilo na istraživačko pitanje.

Abstract (english)

The main objective of this paper is to analyze the business relationship between the athlete and the manager, that is, to highlight all those aspects covered by this relationship, but also to analyze the legal framework of this topic. The aim of the paper is to gain a thorough insight into the functioning of this issue, and to lay the groundwork for future work in sports organizations or those who relate their activity to sports. It will also seek to answer the research question: "Have the preconditions for a clear relationship between athletes and managers been achieved in Croatia?". In this respect, the Croatian example will be compared with the successful examples from the European Union in order to answer the research question more easily.

• Keywords: poslovni odnos; sportaši; menadžeri; primjeri
• Keywords (english): business relationship; athletes; managers; examples
• Language: croatian
• URN:NBN: urn:nbn:hr:117:845118
• Study programme: Title: Integrated undergraduate and graduate university study of kinesiology; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar / magistra kineziologije (magistar / magistra kineziologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-12-13 14:08:53