SPORTSKI ODNOSI S JAVNOŠĆU: ANALIZA FENOMENA 'SILENZIO STAMPA'

master's thesis

• Title (english): SPORTS PUBLIC RELATIONS: ANALYSIS OF THE 'SILENZIO STAMPA' PHENOMENON
• Author: Lucija Anić
• Mentor: Sunčica Bartoluci (mentor)
• Committee member: Sunčica Bartoluci (predsjednik povjerenstva)
• Committee member: Ana Žnidarec Čučković (član povjerenstva)
• Committee member: Katarina Ohnjec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Kinesiology; Zagreb
• Defense date and country: 2024-07-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Kinesiology

Abstract

Diplomski rad pod naslovom "Sportski odnosi s javnošću: Analiza fenomena 'silenzio stampa' bavi se istraživanjem odnosa između medija i sporta kao društvenih institucija te njihovim utjecajem na svakodnevni život velikog broja ljudi. Posebna pažnja posvećena je kreiranju javne slike sportaša, koji su često smatrani društvenim uzorima i simbolima. U suvremenom društvu, sportski odnosi s javnošću igraju ključnu ulogu u oblikovanju percepcije sportaša kroz različite aspekte komunikacije u sportu. Fenomen "silenzio stampa" predstavlja interesantan aspekt ove dinamike a označava prekid odnosa s medijima, što se dešava kada sportski akteri ili klubovi odluče ograničiti ili potpuno zaustaviti komunikaciju s novinarima. Cilj rada je razumjeti pozitivne i negativne aspekte fenomena „silenzio stampa“ te njegove učinke na hrvatski sport i društvo.

Abstract (english)

This thesis titled "Sports Public Relations: Analysis of the 'Silenzio Stampa' Phenomenon" explores the relationship between media and sports as social institutions and their impact on the daily lives of many people. Special attention is given to the creation of the public image of athletes, who are often considered social role models and symbols. In modern society, sports public relations play a crucial role in shaping the perception of athletes through various aspects of communication in sports. The phenomenon of "silenzio stampa" represents an intriguing aspect of this dynamic, and refers to the interruption of relations with the media, occurring when sports entities or clubs decide to limit or completely halt communication with journalists. The aim of this thesis is to understand the positive and negative aspects of "silenzio stampa" and its effects on Croatian sports and society.

• Keywords: sport; sportski odnosi s javnošću; silenzio stampa; mediji
• Keywords (english): sports; sports public relations; silenzio stampa; media
• Language: croatian
• URN:NBN: urn:nbn:hr:117:172319
• Study programme: Title: Kinesiology; specializations in: Kinesiology in Education and Track-and-Field, Kinesiology in Education and Fitness, Kinesiology in Education and Wrestling, Kinesiology in Education and Sailing, Kinesiology in Education and Windsurfing, Kinesiology in Education and Judo, Kinesiology in Education and Kayaking, Kinesiology in Education and Kinesiological Recreation, Kinesiology in Education and Kinesitherapy, Kinesiology in Education and Physical Conditioning of Athletes, Kinesiology in Education and Basketball, Kinesiology in Education and Football, Kinesiology in Education and Volleyball, Kinesiology in Education and Basic Kinesiological Transformations, Kinesiology in Education and Dancing, Kinesiology in Education and Swimming, Kinesiology in Education and Rhythmic Gymnastics, Kinesiology in Education and Handball, Kinesiology in Education and Skiing, Kinesiology in Education and Artistic Gymnastics, Kinesiology in Education and Management of Sport, Kinesiology in Education and Tennis, Kinesiology in Education and Rowing; Course: Kinesiology in Education and Kinesiological Recreation; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni/sveučilišna magistar/magistra kineziologije u edukaciji (sveučilišni/sveučilišna magistar/magistra kineziologije u edukaciji)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-07-29 10:07:17