SPONZORIRANJE SVJETSKOG NOGOMETNOG PRVENSTVA NA PRIMJERU TVRTKE BUDWEISER

master's thesis

• Title (english): SPONSORSHIP OF THE WORLD SOCCER CHAMPIONSHIP ON THE EXAMPLE OF THE BUDWAISER COMPANY
• Author: Tin Tomić
• Mentor: Sanela Škorić (mentor)
• Committee member: Sanela Škorić (predsjednik povjerenstva)
• Committee member: Darija Omrčen (član povjerenstva)
• Committee member: Mislav Ante Omazić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Kinesiology; Zagreb
• Defense date and country: 2024-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Kinesiology

Abstract

Ulaganje u sportsko sponzorstvo pruža širok spektar prednosti, osobito ako je usmjereno prema sportskom objektu koji je ciljnoj publici privlačan. Nogomet je najpopularniji sport u svijetu, a Fédération Internationale de Football Association (FIFA) je upravno tijelo odgovorno za organizaciju velikih međunarodnih nogometnih događaja. U ovom radu predstavljeno je sponzoriranje Svjetskog nogometnog prvenstva te sponzorstva velikih sportskih događaja kroz povijest i danas. Jedan od najvećih sponzora Svjetskog nogometnog prvenstva je tvrtka Budweiser koju sam uzeo kao primjer prikazivanja sponzorstva sportskog događaja.

Abstract (english)

Investing in sports sponsorship offers a wide range of benefits, especially if it is directed towards a sports facility that is attractive to the target audience. Soccer is the most popular sport in the world, and the Fédération Internationale de Football Association (FIFA) is the governing body responsible for organizing major international soccer events. This paper presents the sponsorship of the World Football Championship, as well as the sponsorship of major sports events throughout history and today. One of the biggest sponsors of the World Cup is the company Budweiser, which I took as an example of showing the sponsorship of a sporting event.

• Keywords: Svjetsko nogometno prvenstvo; FIFA; sponzorstvo; Budweiser
• Keywords (english): World Cup; FIFA; sponsorship; Budweiser
• Language: croatian
• URN:NBN: urn:nbn:hr:117:931059
• Study programme: Title: Kinesiology; specializations in: Kinesiology in Education and Track-and-Field, Kinesiology in Education and Fitness, Kinesiology in Education and Wrestling, Kinesiology in Education and Sailing, Kinesiology in Education and Windsurfing, Kinesiology in Education and Judo, Kinesiology in Education and Kayaking, Kinesiology in Education and Kinesiological Recreation, Kinesiology in Education and Kinesitherapy, Kinesiology in Education and Physical Conditioning of Athletes, Kinesiology in Education and Basketball, Kinesiology in Education and Football, Kinesiology in Education and Volleyball, Kinesiology in Education and Basic Kinesiological Transformations, Kinesiology in Education and Dancing, Kinesiology in Education and Swimming, Kinesiology in Education and Rhythmic Gymnastics, Kinesiology in Education and Handball, Kinesiology in Education and Skiing, Kinesiology in Education and Artistic Gymnastics, Kinesiology in Education and Management of Sport, Kinesiology in Education and Tennis, Kinesiology in Education and Rowing; Study programme type: university; Study level: integrated undergraduate and graduate
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-09-30 08:22:10