Utjecaj povećanja cijena u skijaškim centrima na ponašanje alpskih skijaša rekreacijske razine

master's thesis

• Title (english): The impact of price increases in ski resorts on the behavior of recreational alpine skiers
• Author: Petra Ivić
• Mentor: Vjekoslav Cigrovski (mentor)
• Committee member: Vjekoslav Cigrovski (predsjednik povjerenstva)
• Committee member: Sanela Škorić (član povjerenstva)
• Committee member: Tomislav Krističević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Kinesiology; Zagreb
• Defense date and country: 2024-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Kinesiology

Abstract

Planinski turizam, a u ovom slučaju turizam alpskog skijanja, vrsta je turizma koja iz godine u godinu uključuje velik broj posjetitelja. S obzirom na osjetljiv porast cijena unazad nekoliko godina odlazaka na skijanje ono postaje sve skuplje. Cilj ovog rada bio je provesti analizu utjecaja povećanja cijena na ponašanje alpskih skijaša na rekreacijskoj razini. Analiza stanja podrazumijeva subjektivno mišljenje i stavove skijaša rekreativaca o trenutnoj situaciji. Vezano uz učestalost odlazaka na skijanje odnosno zimovanje interesantan je podatak o potrošnji u skijaškom centru te sveukupno zadovoljstvo skijalištem koje turisti posjećuju. Podaci iz ankete, koja je obuhvatila 176 rekreativnih skijaša (90 muškog spola i 86 ženskog spola), pokazuju da je 87,5% ispitanika primijetilo rast cijena u skijaškim centrima, što sugerira da su poskupljenja zapažena među većinom sudionika. Ovaj visok postotak upućuje na to da je većina ispitanika svjesna porasta cijena, što može imati određeni utjecaj na njihove odluke vezane uz skijanje. Nadalje, 56,82% ispitanika izjavilo je da traži jeftinije alternative, što pokazuje da više od polovine sudionika razmatra pristupačnije opcije.

Abstract (english)

Mountain tourism, in this case alpine skiing tourism, is a type of tourism that attracts a large number of visitors each year. Given the noticeable price increases in recent years, skiing trips have become increasingly expensive. The goal of this paper was to analyze the impact of price increases on the behavior of recreational alpine skiers. The analysis involves the subjective opinions and attitudes of recreational skiers about the current situation. Regarding the frequency of skiing trips or winter vacations, an interesting finding relates to spending at ski resorts and the overall satisfaction with the ski resort visited by tourists. Data from the survey, which included 176 recreational skiers (90 male and 86 female), shows that 87.5% of respondents noticed the price increases in ski resorts, suggesting that price hikes have been recognized by the majority of participants. This high percentage indicates that most respondents are aware of the price increases, which may influence their decisions related to skiing. Additionally, 56.82% of respondents stated that they are looking for cheaper alternatives, indicating that more than half of the participants are considering more affordable options.

• Keywords: Planinski turizam; alpsko skijanje; rekreacija; cijene; anketni upitnik
• Keywords (english): mountain tourism; alpine skiing; recreation; prices; questionnaire
• Language: croatian
• URN:NBN: urn:nbn:hr:117:688292
• Study programme: Title: Kinesiology; specializations in: Kinesiology in Education and Track-and-Field, Kinesiology in Education and Fitness, Kinesiology in Education and Wrestling, Kinesiology in Education and Sailing, Kinesiology in Education and Windsurfing, Kinesiology in Education and Judo, Kinesiology in Education and Kayaking, Kinesiology in Education and Kinesiological Recreation, Kinesiology in Education and Kinesitherapy, Kinesiology in Education and Physical Conditioning of Athletes, Kinesiology in Education and Basketball, Kinesiology in Education and Football, Kinesiology in Education and Volleyball, Kinesiology in Education and Basic Kinesiological Transformations, Kinesiology in Education and Dancing, Kinesiology in Education and Swimming, Kinesiology in Education and Rhythmic Gymnastics, Kinesiology in Education and Handball, Kinesiology in Education and Skiing, Kinesiology in Education and Artistic Gymnastics, Kinesiology in Education and Management of Sport, Kinesiology in Education and Tennis, Kinesiology in Education and Rowing; Course: Kinesiology in Education and Skiing; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni/sveučilišna magistar/magistra kineziologije u edukaciji (sveučilišni/sveučilišna magistar/magistra kineziologije u edukaciji)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-10-08 12:45:57