USPOREDBA POSLOVANJA DVAJU TAEKWONDO KLUBOVA

master's thesis

• Title (english): COMPARISON OF BUSINESS OF TWO TAEKWONDO CLUBS
• Author: Andrea Pacadi
• Mentor: Sanela Škorić (mentor)
• Committee member: Sanela Škorić (predsjednik povjerenstva)
• Committee member: Saša Vuk (član povjerenstva)
• Committee member: Cvita Gregov (član povjerenstva)
• Granter: University of Zagreb; Faculty of Kinesiology; Zagreb
• Defense date and country: 2021-09-07, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Kinesiology

Abstract

Glavni cilj ovog rada bio je usporediti poslovanje dva taekwondo kluba koji se nalaze u različitim okruženjima, odnosno geografskim područjima. Jedan se klub nalazi u Bjelovaru, a drugi u Zagrebu. Uspoređivalo se njihovo poslovanje u različitim segmentima kao što su ostvareni prihodi, rashodi, cijene mjesečnih članarina, broj članova i broj lokacija na kojima djeluju i to sve za dvije poslovne godine, 2018. i 2019. godinu. Iako se klubovi bave istim sportom na istom rangu natjecanja, analiza je ukazala na znatne razlike u njihovom poslovanju, a primarni razlog tome je geografski položaj kluba i njegovog djelovanja. Oba kluba imaju jako dobre sportske rezultate, ali ne u istim dobnim skupinama, što je također, između ostalog, problem geografskog područja, kao i broja članova. Razlike između klubova moguće je vidjeti i u cijenama mjesečnih članarina koje će zasigurno ovisiti o ekonomskoj razvijenosti područja u kojem klub djeluje. Za oba kluba provedena je SWOT analiza kojom su prikazane snage, slabosti, prilike i prijetnje.

Abstract (english)

The main goal of this paper was to compare the business of two taekwondo clubs located in different environments, ie geographical areas. One club is located in Bjelovar and the other in Zagreb. They compared their business in different segments, such as revenues, expenses, monthly membership fees, the number of members and the number of locations where they operate, all for the two business years, 2018. and 2019. Although clubs play the same sport at the same competition level, the analysis indicated significant differences in their business, and the primary reason for this is the geographical position of the club and its operations. Both clubs have very good sports results, but not in the same age groups, which is also, among other things, a problem of geographical area, as well as the number of members. Differences between clubs can be seen in the prices of monthly membership fees, which will certainly depend on the economic development of the area in which the club operates. A SWOT analysis was conducted for both clubs, showing strengths, weaknesses, opportunities and threats.

• Keywords: Taekwondo; geografski položaj; poslovanje; klubovi; rezultati
• Keywords (english): Taekwondo; geographical location; business; clubs; results
• Language: croatian
• URN:NBN: urn:nbn:hr:117:911728
• Study programme: Title: Kinesiology; specializations in: Kinesiology in Education and Track-and-Field, Kinesiology in Education and Fitness, Kinesiology in Education and Wrestling, Kinesiology in Education and Sailing, Kinesiology in Education and Windsurfing, Kinesiology in Education and Judo, Kinesiology in Education and Kayaking, Kinesiology in Education and Kinesiological Recreation, Kinesiology in Education and Kinesitherapy, Kinesiology in Education and Physical Conditioning of Athletes, Kinesiology in Education and Basketball, Kinesiology in Education and Football, Kinesiology in Education and Volleyball, Kinesiology in Education and Basic Kinesiological Transformations, Kinesiology in Education and Dancing, Kinesiology in Education and Swimming, Kinesiology in Education and Rhythmic Gymnastics, Kinesiology in Education and Handball, Kinesiology in Education and Skiing, Kinesiology in Education and Artistic Gymnastics, Kinesiology in Education and Management of Sport, Kinesiology in Education and Tennis, Kinesiology in Education and Rowing; Course: Kinesiology in Education and Management of Sport; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar / magistra kineziologije (magistar / magistra kineziologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-11-10 10:33:26