ANALIZA VIRTUALNE KOMUNIKACIJE ČLANICA NATIONAL BASKETBALL ASSOCIATION U PREDNATJECATELJSKOM PERIODU

master's thesis

• Title (english): THE ANALYSIS OF VIRTUAL COMMUNICATION OF NATIONAL BASKETBALL ASSOCIATION FRANCHISES IN A PRE-COMPETITION PERIOD
• Author: Domagoj Sertić
• Mentor: Darija Omrčen (mentor)
• Committee member: Darija Omrčen (predsjednik povjerenstva)
• Committee member: Sanela Škorić (član povjerenstva)
• Committee member: Tomislav Rupčić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Kinesiology; Zagreb
• Defense date and country: 2022-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Kinesiology

Abstract

Cilj je istraživanja u ovom radu bio analizirati virtualnu komunikaciju preko Instagrama 30 članica Nacionalnog košarkaškog saveza u jednomjesečnom prednatjecateljskom periodu. Ta se komunikacija odnosi na komunikacijske elemente poruka košarkaških franšiza na navedenoj društvenoj mreži tijekom perioda od 30 dana prije regularnog dijela natjecateljske sezone. Zdravstveni je element u objavama bio vrlo rijedak, što začuđuje s obzirom na pandemijsko vrijeme. Rijetki su bili i bilo kakvi oblici oslovljavanja. Nisu pronađene statistički značajne razlike u učestalosti objava, kao ni u analiziranim komunikacijskim elementima između članica Istočne i Zapadne konferencije.

Abstract (english)

The aim of research in this final paper was to analyse virtual communication on Instagram of 30 National Basketball Association members in a one-month pre-competition period. This communication refers to communication elements in messages of basketball franchises on the aforementioned social medium during 30 days before the regular part of a competition season. Health element in the posts was very rare, which was surprising since the study referred to the pandemic time. Various forms of address were also very rare. No statistically significant differences were found between the members of the West and East Conference, either in the frequency of posts or in any of the analysed communication elements.

• Keywords: Instagram; komunikacija; NBA; objave; prednatjecateljski period
• Keywords (english): communication; Instagram; NBA; pre-competition period; posts
• Language: croatian
• URN:NBN: urn:nbn:hr:117:146063
• Study programme: Title: Kinesiology; specializations in: Kinesiology in Education and Track-and-Field, Kinesiology in Education and Fitness, Kinesiology in Education and Wrestling, Kinesiology in Education and Sailing, Kinesiology in Education and Windsurfing, Kinesiology in Education and Judo, Kinesiology in Education and Kayaking, Kinesiology in Education and Kinesiological Recreation, Kinesiology in Education and Kinesitherapy, Kinesiology in Education and Physical Conditioning of Athletes, Kinesiology in Education and Basketball, Kinesiology in Education and Football, Kinesiology in Education and Volleyball, Kinesiology in Education and Basic Kinesiological Transformations, Kinesiology in Education and Dancing, Kinesiology in Education and Swimming, Kinesiology in Education and Rhythmic Gymnastics, Kinesiology in Education and Handball, Kinesiology in Education and Skiing, Kinesiology in Education and Artistic Gymnastics, Kinesiology in Education and Management of Sport, Kinesiology in Education and Tennis, Kinesiology in Education and Rowing; Course: Kinesiology in Education and Management of Sport; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar / magistra kineziologije (magistar / magistra kineziologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-10-17 11:13:41