PODUZETNIČKI PROGRAM OTVARANJA PODUZEĆA ZA PRIJEVOZ PUTNIKA JEDRILICOM

master's thesis

• Title (english): ENTREPRENEURIAL PROGRAM FOR ESTABLISHING A COMPANY FOR PASSENGER TRANSPORT BY SAILING
• Author: Kristina Orešnik
• Mentor: Sanela Škorić (mentor)
• Committee member: Sanela Škorić (predsjednik povjerenstva)
• Committee member: Nikola Prlenda (član povjerenstva)
• Committee member: Goran Leko (član povjerenstva)
• Committee member: Tomislav Krističević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Kinesiology; Zagreb
• Defense date and country: 2023-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Kinesiology

Abstract

Cilj ovog diplomskog rada je procijeniti opravdanost uspostave usluge prijevoza putnika jedrilicom. Analizom će se teorijski istražiti smislenost ovog projekta, s posebnim fokusom na njegovu financijsku opravdanost i izvedivost. Unatoč izazovima koji se javljaju pri organizaciji takvih usluga, temeljita analiza okruženja može značajno smanjiti njihovu pojavu. Metodom SWOT analize analizirat će se okolina u kojoj bi usluga bila implementirana. Izradit će se poslovni plan na temelju planiranih prihoda te troškova projekta. Kroz sve ove aspekte, rad će istražiti i argumentirati opravdanost razvoja usluge prijevoza putnika jedrilicom kao održivog poslovnog pothvata.

Abstract (english)

The aim of this master's thesis is to assess the justification for establishing a passenger transportation service by sailboat. An analysis will theoretically explore the feasibility of this project, with a specific focus on its financial justification and feasibility. Despite the challenges that arise in organizing such services, a thorough environmental analysis can significantly mitigate their occurrence. The environment in which the service would be implemented will be analyzed using the SWOT analysis method. A business plan will be created based on the projected revenues and project expenses. Through all these aspects, the thesis will explore and argue for the justification for the development of passenger transportation services by sailboats as a sustainable business venture.

• Keywords: nautički turizam; jedrenje; poduzetnički program; analiza; organizacija
• Keywords (english): nautical tourism; sailing; entrepreneurial program; analysis; organization
• Language: croatian
• URN:NBN: urn:nbn:hr:117:654200
• Study programme: Title: Kinesiology; specializations in: Kinesiology in Education and Track-and-Field, Kinesiology in Education and Fitness, Kinesiology in Education and Wrestling, Kinesiology in Education and Sailing, Kinesiology in Education and Windsurfing, Kinesiology in Education and Judo, Kinesiology in Education and Kayaking, Kinesiology in Education and Kinesiological Recreation, Kinesiology in Education and Kinesitherapy, Kinesiology in Education and Physical Conditioning of Athletes, Kinesiology in Education and Basketball, Kinesiology in Education and Football, Kinesiology in Education and Volleyball, Kinesiology in Education and Basic Kinesiological Transformations, Kinesiology in Education and Dancing, Kinesiology in Education and Swimming, Kinesiology in Education and Rhythmic Gymnastics, Kinesiology in Education and Handball, Kinesiology in Education and Skiing, Kinesiology in Education and Artistic Gymnastics, Kinesiology in Education and Management of Sport, Kinesiology in Education and Tennis, Kinesiology in Education and Rowing; Course: Kinesiology in Education and Sailing; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: sveučilišni/sveučilišna magistar/magistra kineziologije u edukaciji (sveučilišni/sveučilišna magistar/magistra kineziologije u edukaciji)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2023-10-02 11:35:56