Nacionalni identitet i sport: analiza medijskog diskursa Svjetskog nogometnog prvenstva u Rusiji 2018.

master's thesis

• Title (english): National identity and sports: media discourse analysis of the FIFA World Cup, Russia 2018
• Author: Ilija Krčalić
• Mentor: Sunčica Bartoluci (mentor)
• Committee member: Benjamin Perasović (predsjednik povjerenstva)
• Committee member: Sunčica Bartoluci (član povjerenstva)
• Committee member: Katarina Ohnjec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Kinesiology; Zagreb
• Defense date and country: 2019-07-11, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Kinesiology

Abstract

Nacionalni identitet i sport kao društveni fenomeni nerijetko se nalaze zajedno u javnom i
medijskom diskursu, posebice u posljednjih tridesetak godina. Sport, poglavito vrhunski, uz
sportske uspjehe, jedan je od glavnih sredstava koji izgrađuju nacionalni identitet. Međunarodna
postignuća sportaša na velikim svjetskim natjecanjima postaju važan izvor izgradnje nacionalnog
identiteta i ponosa. Uz to, imaju jedinstven učinak koji se odražava na cijelu naciju te povećava
njen ugled u međunarodnim okvirima. Svjetsko nogometno prvenstvo u Rusiji održavalo se od 14.
lipnja do 15. srpnja 2018. godine. Hrvatska nogometna reprezentacija ostvarila je povijesni uspjeh
osvojivši srebrnu medalju. Povodom toga, postavlja se pitanje na koji je način ostvareni sportski
uspjeh djelovao u procesu stvaranja zajedništva i pripadnosti naciji u cjelini. Nadalje, na koji su
način akteri doživjeli natjecanje, tko je od predstavnika političke elite bio prisutan na događaju, s
kojim ciljem, koje su poruke slali političari, a koje novinari koji su izvještavali s prvenstva.
Zaključno, da li je postignuće u Rusiji stavljano u kontekst nacionalnog ili sportskog uspjeha,
uspjeha cijele nacije ili samo pojedinaca. Vremenski okvir istraživanja podijeljen je na tri dijela.
Prvo razdoblje koje je proučavano započinje pet dana prije početka prvenstva (10. lipnja 2018.- 14.
lipnja 2018.), slijedi razdoblje grupne faze natjecanja (15. lipnja 2018.- 30. lipnja 2018.) te
razdoblje nokaut faze natjecanja i završetka prvenstva (01. srpnja 2018.- 20. srpnja 2018.). Na
temelju toga, nastojalo se dobiti uvid u to kako mediji u tri razdoblja tijekom prvenstva konstruiraju
diskurs o nacionalnom identitetu, na tri razine (medijski diskurs, politički diskurs te diskurs
sportskih aktera).

Abstract (english)

National identity and sport as social phenomena are commonly found in public and media discourse,
especially in the last thirty years. Professional sport, and sports achievements are one of the key
resources in building a national identity. International achievements of athletes in major world
competitions have become an important source of building national identity and pride. Additionally,
they have a unique effect that is reflected across the nation and increases its reputation in the
international context. The World Cup in Russia was held from June 14 to July 15, 2018. The
Croatian national football team achieved historical success by winning a silver medal.
Consequently, the aim of this work was to investigate the role of Croatian football team's success
in creating a harmonious community and a sense of belonging to the nation as a whole. Furthermore,
how the participants experienced the competition, who from the representatives of the political elite
was present at the event and with what purpose, what messages were sent by politicians and
journalists reporting the championship. In conclusion, the interest of this work was whether
achievement in Russia was put into the context of national or sport success, the success of the whole
nation, or just individuals. The timeline of the research is divided into three parts. The first period
studied covers five days before the start of the championship (June 10, 2018 – June 14, 2018),
followed by the period of the group stage of the competition (June 15, 2018 – June 30, 2018) and
the period of knockout stage of the competition and the championships finals (July 1, 2018 - July
20, 2018). Based on this, the aim was to gain insight into how the media in the three periods during
the championship constructed a discourse on national identity on three levels (media discourse,
political discourse and discourse of sports actors).

• Keywords: nacionalni identitet; mediji; Svjetsko nogometno prvenstvo
• Keywords (english): national identity; media; World cup
• Language: croatian
• URN:NBN: urn:nbn:hr:117:734742
• Study programme: Title: Integrated undergraduate and graduate university study of kinesiology; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar / magistra kineziologije (magistar / magistra kineziologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-07-19 12:18:48