Stanje i perspektive razvoja nautičkog turizma u Republici Hrvatskoj

master's thesis

• Title (english): State and perspectives of development of nautical tourism in Croatia
• Author: Domagoj Jembrih
• Mentor: Drena Trkulja-Petković (mentor)
• Committee member: Drena Trkulja-Petković (predsjednik povjerenstva)
• Committee member: Mirna Andrijašević (član povjerenstva)
• Committee member: Sanela Škorić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Kinesiology; (Department of General and Applied Kinesiology); Zagreb
• Defense date and country: 2015-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Kinesiology; Kinesiological Recreation

Abstract

Predmet ovog rada odnosio se na nautički turizam u Republici Hrvatskoj, a cilja su bila tri i ona su se odnosila na opisivanje mjesta nautičkog turizma u Republici Hrvatskoj, njegova značenja za turističku ponudu Republike Hrvatske, te opisivanje razvoja i razvojnih planova za nautički turizam u Republici Hrvatskoj. Nautički turizam usko je vezan za pojam putovanja, te mnogo znači kako za europsko, tako i za hrvatsko područje.
U posljednjih tridesetak godina nautički turizam na hrvatskom području bilježi rast, s blagom stagnacijom u ratno vrijeme u prvoj polovici devedesetih godina. Jedan od glavnih ciljeva nautičkog turizma u Republici Hrvatskoj je poboljšanje vlastite konkurentske pozicije, a kako bi se to ostvarilo potrebno je pozornost posvetiti određenim aspektima poput segmentacije korisnika, potrošnje, odvijanja nautičkog prometa i sl. Osim toga, vrlo je bitno pozornost posvetiti također i razvoju luka nautičkog turizma i to u suradnji s jedinicama lokalne i regionalne samouprave i državnom vlasti. U svakom slučaju, hrvatska je vlast svjesna da su potrebne promjene i ima svoju misiju i viziju kako bi se te promjene i ostvarile.

Abstract (english)

The subject of this paper was nautical tourism in the Republic of Croatia and the goals were three and these goals were to describe the position of nautical tourism in the Republic of Croatia, the meaning of nautical tourism for tourist offer of Croatia, and to describe the development and the development plans for nautical tourism in the Republic of Croatia. Nautical tourism is closely linked to the word „travel“ and it means a lot for the European and Croatian area.
In the last thirty years nautical tourism in the Croatian area grows, with the mild stagnation during the war years in the first half of 1990s. One of the primary priorities of nautical tourism in the Republic of Croatia is to improve its own competitive position and to accomplish that, an attention has to be paid to certain aspects like segmentation of the users, revenues, nautical traffic flows, etc. Except that, an attention has to be paid to the development of the nautical marines and the cooperation with local, regional and state authorities is necessary. In any case, Croatian government is aware that the changes are necessary and it brought its own mission and vision to accomplish these changes.

• Keywords: razvoj turizma; nautički turizam; luke nautičkog turizma; ACI Club; strateški razvoj
• Keywords (english): tourism development; nautical tourism; ports of nautical tourism; ACI Club; strategic development
• Language: croatian
• URN:NBN: urn:nbn:hr:117:510083
• Study programme: Title: Integrated undergraduate and graduate university study of kinesiology; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar / magistra kineziologije (magistar / magistra kineziologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2015-12-11 15:38:55